BoldTrail vs Lofty
BoldTrail (formerly kvCORE) and Lofty (formerly Chime) are the two big all-in-one platforms teams compare. Both bundle IDX, CRM, dialer and lead gen; both are quote-only. The difference is in feel and how the lead-gen fees are structured.
Both are deep, capable all-in-ones, and the honest answer is to demo both — pricing is quote-only and depends on your team size. BoldTrail has the broader MLS coverage and marketplace; Lofty leans harder into native AI and ad automation but charges an ad-management percentage. Pick on which platform your team will actually adopt.
The short version.
On our benchmark BoldTrail takes the higher Index Score (80 to 79) — but that headline hides where each one really pulls ahead.
On channels, BoldTrail is wider — 6 of 6 versus 5. If the channel your business runs on isn't covered, the rest barely matters.
On price, Lofty starts lower — Custom against Custom — though the cheaper sticker isn't always the better deal once you factor in what each one includes for the money.
So BoldTrail suits team/brokerage teams; Lofty leans toward team/brokerage.
No clear lead on the four scored factors — it's close.
- ✓ease of use
Side by side.
How the Index Score splits.
Which channels each one covers.
What you'll actually pay.
- ·Quote-only
- ·Inside Real Estate publishes no rates. Third-party estimates: solo ~$499/mo, teams ~$1,200–$1,800+/mo, plus a likely one-time setup fee and an annual contract. Figures are unverified estimates.
- ·Quote-only (Agent/Team/Broker/Enterprise tiers). Estimates: Core ~$449/mo + ~$15/user, Premier ~$700/mo, Enterprise ~$1,500/mo. Reported setup fees ~$500–$2,000 and a 15–20% ad-management fee. No free trial.