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Follow Up Boss

CRM & lead generationSelf-serve

A well-liked, integration-friendly CRM built for lead follow-up across calling, texting and email. A solid choice — though pricier per seat than the all-in-ones, and it leaves the website and lead gen to other tools.

Marcus TaylorReviewed by Marcus Taylor★★★★★3.9our ratingUPDATED JUN 16, 2026See the crm & lead generation ranking →
79/100
INDEX SCORE · EXCELLENT
from $58/user/mo
Free trial
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How Follow Up Boss scores.

Features & depth72 / 100
Integrations84 / 100
Ease of use84 / 100
Value for money74 / 100

Channels it covers (2/6).

IgInstagram FbFacebook EmEmail SMSMS / text ViVideo WeWebsite / IDX
STRENGTHS
  • Large integration ecosystem (250+) including major lead sources and IDX providers
  • Clean, well-regarded interface and onboarding
  • US-based 7-day phone and email support on every plan
WATCH OUT FOR

Per-seat pricing adds up, texting automation is limited (only the first text auto-sends), and there's no native website/IDX or built-in lead generation — you buy those elsewhere.

The details.

Category
CRM & lead generation
How it works
Self-serve
Standout capability
Yes — Lead-management CRM
Integrations
250+ integrations, all major lead sources, IDX providers, Zapier, dialers
Pricing
from $58/user/mo — Grow $69/user/mo monthly or $58 billed annually (2 months free); dialer is a ~$33–39/user/mo add-on. Pro $499/mo (10 users), Platform $1,000/mo (30 users). No contract, free trial, no setup fee.
Best for
Solo agent, Team
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from $58/user/mo · Free trial
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FOLLOW UP BOSS FAQ

What is Follow Up Boss best for?

Follow Up Boss is best for solo agent, team buyers who need lead-management crm in the crm & lead generation category.

How much does Follow Up Boss cost?

Follow Up Boss starts at from $58/user/mo. Grow $69/user/mo monthly or $58 billed annually (2 months free); dialer is a ~$33–39/user/mo add-on. Pro $499/mo (10 users), Platform $1,000/mo (30 users). No contract, free trial, no setup fee.

What is Follow Up Boss's RealEstateMarketer Index Score?

Follow Up Boss scores 79/100 in our index, based on features, integrations, ease of use and value for money.

What should you compare Follow Up Boss against?

Start with BoldTrail, Wise Agent, Real Geeks and the full crm & lead generation ranking.