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Lofty

CRM & lead generationSelf-serve

An all-in-one platform (formerly Chime) combining a CRM, IDX websites, a power dialer, AI lead engagement and native social/search advertising, aimed at growing teams and brokerages.

Marcus TaylorReviewed by Marcus Taylor★★★★★4.0our ratingUPDATED JUN 16, 2026See the crm & lead generation ranking →
79/100
INDEX SCORE · EXCELLENT
Custom
Custom demo
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How Lofty scores.

Features & depth90 / 100
Integrations82 / 100
Ease of use74 / 100
Value for money70 / 100

Channels it covers (5/6).

IgInstagram ✓FbFacebook ✓EmEmail ✓SMSMS / text ✓ViVideo —WeWebsite / IDX ✓
STRENGTHS
  • ✓True all-in-one: CRM, IDX site, dialer, ad/lead gen and AI assistant
  • ✓Native lead generation across Facebook/Instagram/Google fed into the CRM
  • ✓Deep AI and automation (engagement, appointment-setting, dynamic CMA)
WATCH OUT FOR

Fully opaque pricing and total cost stacks fast — base + per-user + 15–20% ad cut + setup often push a small team to $1,200–$2,000+/mo.

The details.

Category
CRM & lead generation
How it works
Self-serve
Standout capability
No — All-in-one CRM + IDX + lead gen
Integrations
MLS/IDX feeds, power dialer, Google PPC, Facebook/Instagram ads, AI assistant
Pricing
Custom — Quote-only (Agent/Team/Broker/Enterprise tiers). Estimates: Core ~$449/mo + ~$15/user, Premier ~$700/mo, Enterprise ~$1,500/mo. Reported setup fees ~$500–$2,000 and a 15–20% ad-management fee. No free trial.
Best for
Team, Brokerage
Ready to try Lofty?
Custom · Custom demo
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LOFTY COMPARISONS
Lofty vs BoldTrail
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Lofty vs Real Geeks
Lofty vs Real Geeks, side by side on Index Score, channel coverage and pricing.
Lofty vs Follow Up Boss
Lofty vs Follow Up Boss, side by side on Index Score, channel coverage and pricing.
LOFTY FAQ

What is Lofty best for?

Lofty is best for team, brokerage buyers who need all-in-one crm + idx + lead gen in the crm & lead generation category.

How much does Lofty cost?

Lofty starts at Custom. Quote-only (Agent/Team/Broker/Enterprise tiers). Estimates: Core ~$449/mo + ~$15/user, Premier ~$700/mo, Enterprise ~$1,500/mo. Reported setup fees ~$500–$2,000 and a 15–20% ad-management fee. No free trial.

What is Lofty's RealEstateMarketer Index Score?

Lofty scores 79/100 in our index, based on features, integrations, ease of use and value for money.

What should you compare Lofty against?

Start with BoldTrail, Real Geeks, Follow Up Boss and the full crm & lead generation ranking.