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GUIDES
Make sense of real estate marketing tools
The category is loud and the vocabulary is mostly invented by the people selling. These guides cut it down to what matters before you spend on a tool — where leads really come from and how to follow up, how the three jobs in your stack differ, and the terms worth knowing.
FUNDAMENTALS · 7 MIN
Real estate lead generation, explained
Where real estate leads actually come from, how a CRM turns them into closings, and the follow-up that separates agents who convert from those who let leads go cold.
Read the guide →COMPARISON · 6 MIN
CRM vs marketing vs websites
The three jobs the Index covers — CRM & lead gen, branding & social, and IDX websites — what each is for, and a straight answer on which to buy first.
Read the guide →REFERENCE
Glossary of real estate marketing terms
The real estate marketing and tech terms in plain English — IDX, MLS, CRM, lead nurture, CMA, drip campaigns, retargeting and the rest.
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