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Best real estate marketing tools for teams

By Marcus Taylor · RealEstateMarketerUPDATED JUN 16, 2026 · 13 TOOLS

Teams need shared pipelines, routing, accountability and lead gen that scales past one agent’s hustle.

BoldTrail, Lofty and CINC are the all-in-one platforms built for this; Follow Up Boss is the CRM many teams build their stack around.

01ActiveCampaign logo
ActiveCampaignEDITOR'S CHOICEPARTNER

Our top pick for keeping a pipeline warm: a powerful email and marketing-automation platform for drip campaigns, lead nurture and segmented broadcasts — the engine behind agents who never let a lead go cold.

Branding, social & email marketing2/6 channelsEmail automation + CRM
83/100
EXCEPTIONAL
from $15/moStart trial
02Real Geeks logo

An all-in-one platform pairing an IDX/MLS website with a built-in CRM and managed Facebook/Google lead generation, for agents and teams who want capture and follow-up in one system.

CRM & lead generation4/6 channelsIDX website + CRM + lead gen
81/100
EXCEPTIONAL
03Placester logo
PlacesterBEST DIY WEBSITE

Budget-friendly self-serve real estate website builder with built-in CRM, blogging and email, plus optional add-on IDX for MLS listings.

IDX websites & SEO2/6 channelsDIY IDX website + CRM
81/100
EXCEPTIONAL
from $59/moSee plans
04BoldTrail logo

An all-in-one platform (formerly kvCORE) combining IDX websites, an AI-powered CRM and multi-channel marketing automation, sold via custom quote and aimed at teams and brokerages.

CRM & lead generation6/6 channelsAll-in-one IDX site + CRM
80/100
EXCEPTIONAL
05Luxury Presence logo
Luxury PresenceBEST FOR LUXURY

Premium done-for-you IDX websites and marketing aimed at luxury agents and teams who want a designer-grade brand presence without DIY effort.

IDX websites & SEO4/6 channelsLuxury IDX website + SEO
80/100
EXCEPTIONAL
from $500/moGet a demo
06Coffee & Contracts logo
Coffee & ContractsBEST FOR SOLO AGENTSPARTNER

A monthly content membership giving agents a vault of ready-made, customizable social posts, reels, stories and caption scripts, plus weekly trending-reel ideas.

Branding, social & email marketing3/6 channelsSocial templates + reels
79/100
EXCELLENT
from $74/moStart trial
07Lofty logo

An all-in-one platform (formerly Chime) combining a CRM, IDX websites, a power dialer, AI lead engagement and native social/search advertising, aimed at growing teams and brokerages.

CRM & lead generation5/6 channelsAll-in-one CRM + IDX + lead gen
79/100
EXCELLENT
08BombBomb logo

Personal video email and messaging that lets agents record and send trackable videos to humanize outreach and follow-up.

Branding, social & email marketing2/6 channelsPersonal video email
79/100
EXCELLENT
from $36/user/moStart trial
09Follow Up Boss logo

A well-liked, integration-friendly CRM built for lead follow-up across calling, texting and email. A solid choice — though pricier per seat than the all-in-ones, and it leaves the website and lead gen to other tools.

CRM & lead generation2/6 channelsLead-management CRM
79/100
EXCELLENT
from $58/user/moStart trial
10Wise Agent logo
Wise AgentBEST VALUE

A budget-friendly, all-in-one CRM for solo agents and small teams — contact, lead and transaction management plus email marketing and broad lead-source integrations at a flat ~$49/mo.

CRM & lead generation3/6 channelsBudget all-in-one CRM
76/100
EXCELLENT
from $42/moStart trial
11CINC logo

An all-in-one lead-generation and CRM platform combining managed Google/Facebook advertising, IDX search sites and AI-driven text follow-up, built for high-volume teams and brokerages.

CRM & lead generation5/6 channelsManaged lead gen + IDX + CRM
76/100
EXCELLENT
12Curaytor logo

A done-for-you real estate marketing platform plus agency team that runs websites, content, email, social and paid ads for high-producing agents and teams.

Branding, social & email marketing4/6 channelsDone-for-you marketing
76/100
EXCELLENT
from $900/moGet a demo
13Agent Image logo

Custom real estate website design agency that builds bespoke, agent-owned WordPress sites with a low recurring fee but a substantial upfront design cost.

IDX websites & SEO1/6 channelsCustom-designed IDX website
70/100
VERY GOOD
from $99/moGet a quote
FAQ

Questions, answered.

Which tools are best for a real estate team?
Follow Up Boss as the team CRM, or an all-in-one like BoldTrail, Lofty or CINC if you want IDX, CRM and managed lead gen in one platform.